ASUS GeForce GTX 970 4GB GDDR5 PCI Express 3.0 SLI Support Graphics Card TURBO-GTX970-OC-4GD5

Pros: Quiet
Huge HSF with 10mm heat pipe!
Custom design
6 digital power phases
No coil buzz
Maxwell gpu
Low power consumption
1 x 8pin power socket only
Low load temps~68C
Fast
Fast
Fast

Cons: No accessories
Video card is larger and heavier than I expected.

Overall Review: I get all bothered by people posting comments when they do not actually own the card!
I now have two of these in my main rig in SLI. They replaced a pair of watercooled HD R9-290's. To be honest there was no real need for me to 'upgrade' from the R9-290's to the GTX 970's, however I have been disappointed recently by mantle support and the bugs in BF4.
My R9-290's were running at 1150mhz on the core and I was able to score just over 17,000 in Firestrike. With a pair of GTX 970's I score a little over 18,000. Not a huge increase. I will be putting waterblocks on these eventually, however I have been running these stock since I received them and I am not able to hear them when the computer idles. At full load I can just make out both cards, and this is likely due to the fact that I am running them in sli. Having a single card will reduce airflow concerns and a single card will be cooler than SLI. Even so I saw maximum temps of 68C when playing games.
I am not a Nvidia fanboy but I must confess that I prefer the drivers to the AMD drivers...
I installed Metro Last Light again and the spot where I used to crash with my R9-290's was fine with these GTX 970's, BF4 looks sublime and I have even gone back to Farcry 3....

I am impressed with these cards, they are a custom pcb, with decent 6 phase digital vrm's and a massive cooler.

They are quiet, fast and use around 280W less power at full load than a pair of overclocked R9-290's (according to my Kill-a-watt meter), as far as speed is concerned, I do not see a huge improvement over a pair of overclocked R9-290's, but they manage to pull off a slight speed advantage while using less power and putting out much less heat and noise.

IMO these are the cards to beat. I run my games on a 2560x1440 monitor that runs at 120hz.

A single card is perfect for 60fps at 2560x1440....

I can't think of anything bad to say about these cards...

Pros: Great card, great performance results on any game I played.
Memory issues wont really bother you unless you try 4k gaming, maybe 1440p at ultra settings in games, or a very heavily modded skyrim.

Cons: Card just died on me, currently going though the RMA process. We will see how that goes.

Overall Review: At random times the screen would go black, if my game was in fullscreen, I would be forced to reboot the computer. If in windowed mode it showed up as a TDR delay issue. Doing the registry fix did not resolve the problem.

I had the most recent driver installed, even performed complete clean install using Display Driver Uninstaller. Still did not resolve the issue.

And today 5/16/2015, the card that I puchased on 10/24/2014 died. When the computer reboots, the card no longer shows anything on my screens, neither DVI port is working (Which is my only way of connecting my monitors).
Tried the card in another system, still no display.

I will update this note as soon as my RMA process is finished.