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Mark Carrillo

Google PLAs - What It Is & How to Use It

Product Listing Ads: What Is It & How to Use It?

By Blog

So What Are Google Product Listing Ads?

Using Google Product Listing Ads, promote your online and local inventory through cost per click (CPC) ads to reach the right customers. Google updated their ad layout on Search Engine Results Pages (SERPs), showcasing Product Listing Ads more prominently by reserving the right-side rail only for PLAs. In addition, when users type “best” or “top” and then the product they’re looking for, they’ll see PLAs at top of the SERP with an associated number rank. Read More

How Will Increasing Fulfillment Fees Impact Your Business in 2017?

By Blog

As more businesses focus on providing easy and seamless shopping experiences for millions of their customers, storing and fulfilling orders in 2017 looks to be increasingly more expensive for sellers. These new fulfillment fee changes are designed to help optimize the available space at the fulfillment centers like Amazon while delivery companies like USPS and UPS have also put in place higher rates for 2017. So what increases can you expect this year for your fulfillment costs?

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