Generic Branding: Installers, contractors, and systems integrators need a reliable cable that they can make their own. We left our logo and name off these cables, so our brand is your brand
CL2 Rated: Tested by Underwriters Laboratories to the CL2 standard, these cables are safe for use in and through the walls and attic spaces of residential class buildings
Thinner Conductors: By using thinner conductors than many other passive High Speed HDMI Cables, these cables are easier to install, route, and hide from view